Earned Product Marketing Certification from Product Marketing Alliance (2025) to deepen expertise and enhance strategic impact

Promoted to Senior PMM within one year in recognition of high-impact work and cross-functional leadership

Created and implemented Carrot’s first structured go-to-market process, improving operational efficiency across teams and securing buy-in from leadership

Developed scalable webinar and communications strategies for the customer channel that improved engagement and increased upsell opportunities

Collaborates with leadership and product stakeholders to define strategy, messaging, and positioning for new launches, ensuring alignment across internal teams and external channels

Led global GTM launches and feature rollouts for health and wellbeing platform

Successfully collaborated with multiple functional areas across organization to meet our annual international revenue goal of $18M

Increased responsibilities as I went from feature focused PMM to focusing on our global markets

Trialed and implemented competitive intelligence tool for my team used to provide competitive and market insights to stakeholders in organization

Created thought leadership pieces, messaging and positioning to help support sales efforts, and wroked closely with marketing on conference messaging, video content, and materials

Developed the go-to-market content strategy for the employer market solution

Created collateral for our current products and services as well as quickly adapting for a new COVID solution for approximately 10K – 50K users to help grow the book of business

Wrote and designed content for our sales team, including sales scripts, blogs, and press releases to support revenue growth (goal of $4M/year)

Implemented ABM social media content and promotions to align with messaging from sales team on Facebook, Twitter, Instagram, and LinkedIn

Managed the rollout of a new competitive intelligence tool for our sales organization to ensure the competitive edge of the solution by training 25+ team members

Analyze challenges and offer solutions for three clients within technology and restaurant industries that included recommendations on user experience, content strategy, copy editing, and social media strategy

Programmed and analyzed marketing automation within HubSpot for approximately three to five campaigns per month

Acted as an advisor to our internal service and photography partner teams and created and edited copy for newsletters, help center articles, and promotional email campaigns

Created customer marketing copy and descriptions for listings highlighting our vacation rental homes to increase business and appeal for ~ 75 properties per week

Presented marketing insights to design team to help guide the revamp of our user experience (UX) and customer journeys

As the Customer Care Manager, I was responsible for overseeing a team of Customer Care Professionals. Some of my main responsibilities and achievements are:

Managed and mentored a team of 6-10 Customer Care Professionals, ensuring they met their daily, weekly and monthly goals.

Provided training for all new team members, as well as on-going training for current employees to ensure consistent, up to date knowledge across the team. Streamlined new hire training, which resulted in a 35% increase in productivity by day 30 for newest hires.

Worked cross-functionally on initiatives to increase productivity for the Care team, as well as projects and planning directly affecting our customers and processing partners. Recently worked on implementing a tiered model, significantly improving several of our metrics.

Collaborated regularly with the Product team on software enhancements and bugs to ensure efficient communication with customers.

Served as an escalation point for customer issues, and ensured all customer feedback received a response.

Initially hired as Event Facilitator but quickly promoted by spearheading several initiatives to help support company growth.

Recognized potential opportunity for revenue and customer retention by creating and implementing a client success support model.

Created and implemented a social media and marketing plan to gain market recognition, which included starting/creating marketing literature and managing promotional events.

Designed and optimized several new processes to increase consistency and efficiency for day-to-day operations.