B2B Product Marketing Leader | Go-to-Market Strategy, Positioning, & Sales Enablement

I build product marketing from the ground up. Over 20+ years in software and B2B tech, I’m a B2B product marketer who likes building things that don’t exist yet: go-to-market processes, messaging frameworks, and the enablement that helps sales and customer teams succeed.

Today I’m a Senior Product Marketing Manager at Midi Health, where I founded the B2B product marketing function for the Commercial business. As the sole PMM, I build GTM strategy, messaging frameworks, and sales enablement for employers, health plans, and partners, and I turn clinical outcomes data into proof points that help close enterprise deals.

Before Midi, I built Carrot Fertility’s first structured go-to-market process and was promoted to Senior PMM within a year. At Virgin Pulse, I led global launches that supported an $18M international revenue goal.

My career started in client-facing software roles: customer care, client services, and team leadership. That foundation still shapes how I work. I build messaging around what buyers actually need, and I know how to make complex ideas simple.

I hold an MS in Information Design & Strategy from Northwestern University and am Product Marketing Certified through the Product Marketing Alliance.

Where I do my best work:

• Building a PMM function or GTM process from scratch
• Positioning and messaging frameworks
• Product launches and go-to-market planning
• Sales enablement and competitive intelligence
• Customer marketing and communications

Outside of work, you’ll find me traveling with my family, hiking in the mountains, reading anything I can get my hands on, or designing elaborate cakes and Halloween costumes.