Welltok | Product Marketing Manager

At Welltok, I led the content strategy for the GTM materials for our new COVID solution. Being very close to the subject matter, our corporate marketing team asked for my help in writing up the following press release:

Welltok Adds Two COVID-19 Testing and Screening Partners to Connect Ecosystem

Company Partners with Prevenna and Safe Health Systems to Support Safe Worksites and Healthy Workforces

DENVER – September X, 2020 – As companies reopen   Welltok announced it has entered into a strategic partnership with Prevenna and Safe Health Systems that provides Welltok’s customers with the ability to provide testing and screening options to their employees. According to a Gallup poll completed in June, 41% of the respondents said their employers consistently screen workers. “The Centers for Disease Control and Prevention has advised employers resuming normal or phased operations to conduct daily health checks.” Welltok’s partnership with Prevenna and Safe Health Systems will make it easier for employers to provide on-site and in-home options to screen and test their employees as often as needed.

Welltok’s customers will now be able to choose the partner that best suits their needs for on-site and in-person COVID-19 testing and screening. Prevenna offers a turnkey solution for worksite-based COVID-19 testing, which includes on-site testing by trained lab technicians, rapid result reporting in 24-48 hours, and ongoing screening surveys. Safe Health Systems offers the same capabilities, as well as a full-featured app, with additional integrations for features such as electronic health records and payment options.

The ability to provide dedicated, on-site testing is critical in providing a quick response when an employee becomes symptomatic. While many testing sites take days to provide results, Prevenna and Safe Health Systems can get antibody test results within 15 minutes and PCR (COVID-19) tests results in 24-48 hours, allowing the least disruption to the workforce.

A critical component of creating a safe workplace is ensuring that employees are aware of screening protocols and have access to testing resources. Welltok now has the ability to conduct coordinated outreach and engage employees across multiple communication channels like text, email, automated calls and more. As part of Welltok’s Connect Partner Ecosystem, both Prevenna and Safe Health Systems can be integrated into an existing employee wellbeing platform or promoted as a standalone program with dedicated campaigns.

[partner quote]

These curated partners are the latest addition to Welltok’s growing ecosystem. In 2020, Welltok has integrated over a dozen new partners across high-value categories including diabetes prevention and management, musculoskeletal support, second opinion services, and telehealth.

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About Welltok

Welltok is an award-winning consumer activation solutions company that improves people’s total wellbeing. Only Welltok uses a smart mix of proprietary data and machine learning to engage consumers in personalized and rewarding ways to drive action. Our solutions integrate SaaS software, curated resources, a partner ecosystem and professional services to help health plans, employers and health systems support healthier, happier populations.